Audience Feedback of Our Opening

We showed our horror film opening to our actors and friends to get their reactions and feedback. We attempted to create a representative sample as our target audience is a majority male. 

We then interviewed them in groups of two or three to get their opinions on the film.

Evaluation Q7. - Looking back at your Preliminary task, what do you feel you have learnt in the progression from it to full product?

Evaluation Q6.What have you learnt about technologies from the process of constructing this product?

Evaluation Q5. How did you attract/address the audience?

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Evaluation Q4. Who would be the audience for you media product?

Evaluation Q3-What kind of institution might distribute your media product and why?

Evaluation Q2. How Does Your Media Product Represent Particular Social Groups?

Survey Results and How They Effected Our Film 

In our initial survey we found out that are target audience was generally male, however this was only by 52% meaning there is also a key female audience to consider, we did this by featuring men and women equally in the piece. While we did at times conform to the traditional gender stereotypes for example the females in our opening are presented as more afraid.  

Our research implied that the primary audience of the horror genre was people under the age of 35 but we decided that we wanted to aim our film at a slightly younger audience as we are more likely to understand our own age group, to target this age group we used a lower range of ages ranging from 12-28 so we could understand which age exactly we should target.

80% of our target audience said that it was more terrifying when the viewer did not who the killer was until the last minute rather than knowing throughout the film. Our results also showed us that audience members empathise with characters of a similar age, class, appearance and dialect.